MIGR8
MIGRATION APP
The Migr8 mobile app aims to provide support to migrants settling in Australia. By providing quick access to information on essential services, government services, community, culture and work and learning. The app will better equip migrants in navigating unfamiliar administrative networks and find like minded communities for ongoing support.
The objective is to help them connect with, belong to and integrate into a new culture society and environment making their experience a happy supportive one.
The Migr8 Style Guide is a comprehensive resource that outlines the visual and marketing standards for the brand. It includes detailed guidelines on branding, ensuring a consistent and recognisable identity across all media. The guide also covers App design principles, focusing on user experience, colour palettes, typography, and interface elements. Additionally, it provides marketing guidelines to ensure cohesive messaging and visuals across promotional materials, helping to maintain a unified brand presence in all marketing efforts.
STYLE GUIDE
ABOUT THE LOGO
This shape represents the image of an amphitheater, a traditional meeting place and focal point for communal activities, gatherings, and cultural events. Just as an amphitheater serves as a hub for connection, the fan shape symbolises openness in the sharing of cultural experiences.
Culture & Community (amphitheater - fan)
The circle is a perfect symbol for essential services as it represents completeness, unity, and protection.
The unbroken line of the circle signifies these same qualities, which are synonymous with health, housing, and general services. The circular shape also evokes a sense of community and inclusion, emphasizing that essential services are accessible to all.
Essential Service (circle)
Government Services(3 stacked ovals)
The stacked arrangement signifies the layered structure ad support of the government services. This includes Services Australia (centrelink), legal assistance and migration
Work & Learning (Abstract coral shape)
This shapes purpose is to embody growth, symbolising the dynamic pathways taken once integrating into society through employment and education. The blossoming of the shape is showing the effect of venturing into new opportunities for personal growth within the community.
The Migr8 mobile app aims to provide support to migrants settling in Australia. By providing quick access to information on essential services, government services, community, culture and work and learning. The app will better equip migrants in navigating unfamiliar administrative networks and find like minded communities for ongoing support.
The objective is to help them connect with, belong to and integrate into a new culture society and environment making their experience a happy supportive one.