BREAKA
ADVERTISEMENT & VECTOR ILLUSTRATION
The extended advertising campaign for Breaka Strawberry Milk was designed to reestablish the brand as a trusted choice for parents, while also appealing to its primary audience: children. By featuring a whimsical and imaginative landscape across all advertisements, the campaign creates an association between the brand and the joy and wonder of childhood. This approach not only captures the attention and imagination of children but also reassures parents about the product's suitability, positioning Breaka as both a fun and reliable option for families.
The tagline "Taste They Love, Nutrition You Trust" effectively bridges the two key audiences: parents and children. It directly speaks to both groups, clearly conveying our mission to offer a drink that is not only delicious but also nutritious for kids. The campaign builds on the trust Breaka has earned over the years, positioning the brand as more than just a ‘treat’. A perception it has held in the past. We are shifting this mindset to emphasise that Breaka is a drink parents can feel confident about offering their children daily, without hesitation.
